Club x Butter Chardonnay Minis: How can I buy the wine
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Club x Butter Chardonnay Minis: How can I buy the wine

Aug 18, 2023

KELLOGG'S announced a new partnership with JaM Cellars in August 2023 that will combine crackers and wine.

The Club x Butter Chardonnay Minis will only be available for a limited time.

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The Club x Butter Chardonnay Minis will combine the light, flaky, and buttery Club Minis that consumers have grown to love with JaM Cellars' rich and creamy Butter Chardonnay.

"Our fans know that hanging with their club alongside their favorite cracker and wine is all they need to kick back and relax. That's why we're so excited to bring them the Club x Butter Chardonnay Minis — a snack that seamlessly brings together everything they need for the perfect bite at the next gathering," Carrie Foose, Kellogg's Crackers director of brand marketing, said in a statement.

"Who doesn't love wine and crackers? But infusing Butter Chardonnay into Club Minis — that's a new level of deliciousness we couldn't resist making with our friends at Club," JaM Cellars co-founder, Michele Truchard, added.

"It was incredibly fun taste testing to create the perfect bite that really complements the wine. Butter fans everywhere are going to love them."

Club crackers are typically around $4 a box, but because of the new collaboration, consumers will have to pay a heftier price.

The special edition Club x Butter Chardonnay Minis can be purchased exclusively on JaM Cellars' website in the "Ultimate Butter Box" for $30.

The bundle includes one box of Club x Butter Chardonnay Minis, four 250mL ButterCans, and an insulated tote bag.

Unfortunately, those who live in Arkansas, Delaware, Indiana, Kentucky, Louisiana, Mississippi, New Jersey, Oklahoma, Rhode Island, South Dakota, Utah, West Virginia, Alaska, or Hawaii will be unable to purchase the bundle.

When consumers hear wine-infused crackers, they instantly think that they contain alcohol.

Well, they're right, however, there is not enough in the product to provide an alcohol content.

The crackers are made with white wine, which is cooked off during the production process, according to Mashed.

Since being released, the Club x Butter Chardonnay Minis collaboration has received positive views from consumers.

Gabrielle Bernardini of Distractify said that the snack is "totally a must-try" for wine enthusiasts.

"Now, don't get me wrong, I was a bit skeptical about trying wine-flavored crackers. Let's face it, not all wines are created equal and some taste like ... well, they're just not for me," Bernardini writes.

"But as a Chardonnay fan, I had high hopes that these crackers would taste somewhat like wine. Well, I was wrong — the Club x Butter Chardonnay Minis taste a lot like wine!"

She went on to say that the crackers have a "nice flavor on their own" but that she preferred eating them with a cheese spread.

Justine Sterling of Sporked had similar feelings, rating the crackers a 7.5/10.

"Ever wished crackers tasted like wine? Well, consider Club your own personal genie because your wish has been granted," she said.

"These new Club crackers taste EXACTLY like Chardonnay—plus a little salt and a bit more yeast. It’s wild. It’s truly something that must be experienced if you are in any way curious."